Knowles Training Institute  •  Indonesia

Influence and Persuasion in Sales Course in Indonesia

Practical, private corporate training to help sales teams influence decisions, communicate value and move opportunities forward in Indonesia.

  • Build sales influence
  • Strengthen sales conversations
  • Delivered in Indonesia

“Better People
A Stronger Indonesia”

Best forTeams & organisations
Duration2 days (flexible)
Group size1 – 25 participants
DeliveryOnsite, virtual or venue
CustomisableTailored to your needs

Private corporate trainingOnly your team, your goals
Practical applicationTools you can use immediately
Indonesia deliveryNationwide, major cities
Multi-duration optionsFrom 60 minutes to 3 days

Course at a glance

Course in a nutshell

A clear overview to help you quickly assess if this course is the right fit for your team.

Course name Influence and Persuasion in Sales Course in Indonesia
Primary capability Develop practical influence and persuasion skills for sales conversations
Best for Sales professionals, account managers, team leaders and commercial stakeholders
Level Foundation to Advanced (customisable)
Delivery modes Onsite in Indonesia, virtual or at an arranged venue
Standard duration 2 full days, 9 a.m. to 5 p.m.
Other durations 3 days, 1 day, half day, 90 minutes or 60 minutes
Group size Minimum 1 – Maximum 25 participants
Group type Private corporate groups only
Customisation Fully customisable to your context and objectives
Certificate Certificate of Completion (Knowles Training Institute)

Quick facts

Key highlights at a glance.

Practical, real-world sales learningSales tools and techniques you can apply immediately
Designed for Indonesian sales teamsRelevant, practical and delivered for Indonesian organisations
Flexible delivery and durationTailored to your team’s needs
Trusted by leading organisationsAcross Indonesia and the region
Group discounts availableUp to 40% for larger teams
Delivered across IndonesiaJakarta, Surabaya, Bandung, Medan and beyond
“Practical training. Real results.
A stronger Indonesia.”

What is the course

What is the Influence and Persuasion in Sales programme?

A practical, outcome-focused programme designed to help sales teams communicate value, influence decisions and handle commercial conversations with greater confidence.

The Influence and Persuasion in Sales programme equips participants with practical communication approaches for understanding buyers, presenting value, responding to concerns and progressing sales conversations.

UnderstandCore influence and persuasion principles

ApplyInfluence techniques in sales situations

ImproveSales conversations and commercial outcomes

Is this right for your team

Is this built for your team?

This course is ideal for many organisations, but may not be the best fit for every situation. Here’s a quick guide to help you decide.

Ideal for teams who:
  • Want to strengthen influence in sales conversations
  • Want private, tailored sales training for your team
  • Need practical sales capability for the Indonesian market
  • Value practical tools for customer conversations and follow-up
Another course may be better if:
  • You are looking for a public, open-enrolment programme
  • You need a highly technical sales certification rather than skills training
  • Your priority is a different sales capability or technical specialism
  • You are primarily looking for sales consultancy rather than training

?Not sure this is the right course?Talk to our team for a quick, no-obligation discussion. We’ll help you find the best solution for your goals.Request a Consultation Customised Training

Real business impact

Which workplace issues does this course fix?

Turn common sales challenges into stronger customer conversations and more consistent opportunity progression.

Inconsistent sales conversationsUse clearer influence and persuasion approaches across customer interactions.
Stalled sales opportunitiesImprove how teams identify buyer concerns and move conversations towards a clear next step.
Weak value communicationConnect customer needs, business value and persuasive sales messages more clearly.
Difficulty handling objectionsRespond to concerns without becoming defensive or losing momentum in the conversation.
Inconsistent negotiation and influenceBuild a more consistent approach to influencing stakeholders and negotiating next steps.
Missed sales opportunitiesUse stronger questioning, value framing and follow-up to progress suitable opportunities.

Tangible results

What outcomes will participants achieve?

Practical learning. Measurable impact. Participants leave with the skills, confidence and tools to make a real difference at work.

Stronger sales influenceUse practical influence and persuasion techniques in customer-facing situations.
More effective sales conversationsStructure conversations around customer needs, value and clear next steps.
Better buyer understandingRecognise buyer needs, concerns and decision factors during sales conversations.
More opportunities progressedUse influence, value communication and follow-up to help suitable opportunities move forward.
Confident sales teamsBuild confidence in persuasive conversations while adapting the approach to different buyers and situations.

Course objectives

By the end of this course, participants will be able to:

  1. Identify the principles of influence and persuasion in sales
  2. Recognise how buyers make decisions and what shapes sales conversations
  3. Use questioning and listening techniques to uncover buyer needs
  4. Assess current sales communication habits and opportunity barriers
  5. Identify gaps in sales influence, value communication and objection handling
  6. Adapt sales messages to different buyers, roles and situations
  7. Apply ethical persuasion techniques during sales conversations
  8. Structure sales conversations around needs, value and next steps
  9. Use appropriate sales tools to support communication and follow-up
  10. Develop consistent influence and persuasion practices across the sales team
  11. Analyse sales opportunities and identify appropriate influence strategies
  12. Apply sales influence and persuasion best practices to real scenarios

A practical, step-by-step approach

The 2-day learning journey

A structured, hands-on journey designed to build knowledge, apply skills and create real momentum for change.

1DiscoverExplore how influence and persuasion affect sales conversations and buyer decisions.
2DiagnoseDiagnose current sales communication habits, barriers and missed opportunities.
3PractisePractise questioning, value framing, objection handling and persuasive messaging.
4ApplyApply techniques to realistic buyer conversations, objections and decision scenarios.
5ImproveCreate an action plan for applying influence and persuasion skills after the course.

Detailed and practical

Inside the curriculum

Eight focused modules combining expert insight, practical tools and real-world application.

1Sales Influence FoundationsCore principles of influence and persuasion
5Questioning and Active ListeningUse questions and listening to uncover needs, priorities and decision factors.
2Understanding Buyers and DecisionsUnderstanding buyers and decision factors
6Value Communication and Persuasive MessagingConnect customer needs to clear, credible and relevant value messages.
3Influence Across StakeholdersAdapt influence approaches for customers, decision-makers and internal stakeholders.
7Handling Objections and ResistanceRespond to concerns, resistance and hesitation while maintaining trust.
4Negotiation and CommitmentUse persuasive negotiation and clarify commitments, trade-offs and next steps.
8Sales Application and Best PracticesSales application and best practices

?Need this tailored to your team?We can customise content, buyer scenarios and activities to match your industry, sales cycle and objectives.Request a Consultation Customised Training

How the learning happens

How the learning happens

An engaging, practical learning experience designed to help your team apply new skills with confidence.

Interactive sales facilitationEngaging sessions using discussion, role-play, activities and realistic sales examples.
Real sales scenariosApply influence techniques to realistic customer, stakeholder and buyer situations.
Guided role-play practiceHands-on practice with questioning, value framing, objection handling and follow-up.
Sales case discussionCompare sales situations and share practical approaches across roles and industries.
Action planningTurn learning into clear next steps for live sales opportunities and team practice.

Where these skills show up at work

Where these skills show up at work

Practical skills that make a real difference in your team’s daily work.

Sales conversationsStructure customer conversations around needs, value, concerns and agreed next steps.
Buyer and stakeholder influenceBuild trust and communicate persuasively with customers, decision-makers and stakeholders.
Opportunity progressionUse practical influence techniques to improve the quality and progression of suitable opportunities.
Negotiation and closingClarify value, address concerns and move towards appropriate commitments and next steps.
Internal influenceInfluence internal stakeholders when coordinating proposals, approvals and customer commitments.
Sales follow-upApply practical follow-up approaches that keep conversations relevant and action-oriented.

Who should join?

Who should join?

Designed for professionals across different roles and industries who want to build practical skills and make a bigger impact at work.

Minimum1 participantIdeal for individuals and small teams.
Maximum25 participantsKeeps the experience interactive and personalised.
ExecutivesCEOs, Directors, Senior Leaders
ManagersDepartment and Functional Managers
Team LeadersTeam Leads and Supervisors
OfficersOfficers and Programme Coordinators
AssistantsAssistants and Secretaries
All StaffTeam members across the organisation

Entry point and experience level

Entry point and experience level

A flexible programme for participants with different levels of sales experience, tailored to the team’s customer and commercial context.

No formal prerequisitesNo formal sales qualification is required. Participants should be willing to practise and reflect on their sales communication approach.
Foundation to intermediate levelSuitable for professionals with little to moderate sales experience, as well as experienced teams seeking a more structured approach.
Suitable for sales and commercial teamsUseful for sales, account management and supporting commercial functions; advanced customisation is available where needed.

Course agenda

Your two-day agenda

A practical two-day programme that builds influence skills progressively through discussion, role-play and realistic sales exercises.

Day 1 – Building Sales InfluenceCore principles, buyer understanding and persuasive communication
09:00 – 10:30Welcome, introductions and sales contextSetting the context for your sales environment
10:30 – 12:00Module 1: Sales Influence FoundationsThe basic programs and tools needed today
12:00 – 13:00Lunch break
13:00 – 14:30Module 2: Understanding Buyers and DecisionsAvoiding outdated practice in a competitive market
14:30 – 15:45Module 3: Influence Across StakeholdersHow modern businesses organise and operate
15:45 – 17:00Module 4: Negotiation and CommitmentWhich work strategies to adopt and which to retire

Day 2 – Applying Influence in SalesApplying techniques to realistic sales situations
09:00 – 10:30Module 5: Questioning and Active ListeningPrograms and apps that promote productivity
10:30 – 12:00Module 6: Value Communication and Persuasive MessagingTools that minimise time-consuming work
12:00 – 13:00Lunch break
13:00 – 14:30Module 7: Handling Objections and ResistanceNegotiation, commitment and next steps
14:30 – 15:45Module 8: Sales Application and Best PracticesSales application and best practices
15:45 – 17:00Action planning and sales commitmentsPersonal and team commitments

Delivery options

Flexible delivery, customisation and facilitation

Choose the delivery option that works best for your team. All programmes can be tailored to your organisation’s needs.

Onsite deliveryAt your premises

We deliver the course at your office or preferred location across Indonesia, with examples tailored to your sales environment.

Virtual deliveryLive online, anywhere

An interactive virtual experience using discussion, role-play and sales scenarios for remote teams.

Arranged venueWe handle the logistics

Prefer an external venue? We can arrange a professional training venue in major cities across Indonesia.

Tailored facilitationBuilt around your needs

We customise buyer scenarios, sales examples and exercises to reflect your industry, sales cycle and team experience.

?Need something built around your sales environment?We build customised programmes around your sales objectives, industry, buyer context and team — from delivery to content.Customised Training Request a Consultation

Learning resources

What each participant takes away

High-quality resources to reinforce learning and support practical application back at work.

Learner’s guideA comprehensive guide with influence principles, sales tools and practical references.
Course workbookRole-play exercises, conversation templates and worksheets to apply during and after the course.
Digital resourcesUseful questioning, objection-handling and sales planning tools (where applicable).
Course handoutsKey models, conversation frameworks and summaries for easy reference.
Certificate of completionA Certificate of Completion from Knowles Training Institute.

No PowerPoint slides providedTo encourage active participation and a richer learning experience, we do not provide PowerPoint slides for this course.

Pricing and investment

Pricing and investment

A focused investment in your team’s sales communication capability. Group discounts are available for larger teams.

Lunch Talk1 – 2 hours$679.97USD

A focused session introducing practical influence and persuasion concepts for sales.

Half DayUp to 4 hours$259.97USD

Build core sales influence and persuasion skills in a shorter format.

Most PopularFull Day1 day$419.97USD

A balanced format combining sales concepts, practice and realistic application.

2 Day2 days$569.97USD

A comprehensive format with more practice, discussion, role-play and sales application.

Request a customised quotationGet a tailored proposal for your team, including group discounts of up to 40%.Request a Quotation Customised TrainingGroup discount availableup to 40%

Participant feedback

What participants are saying

Real feedback from professionals who have attended our corporate training programmes. Read more on our Knowles Training Institute Reviews page.

4,800+Professionals trained in Indonesia
4.8/5Average course rating
96%Would recommend to a colleague
300+Organisations have trained with us

“Trainer provided constructive feedback and advice based on his experience, making the lessons more hands-on and applicable. The trainer is open to engaging participants on a work level to discuss real-life challenges.”

Singapore Institute of Management Group LimitedBalanced Scorecard Course

“The trainer is good and teaches you to put the skills into practice. Everyone needs this tool to apply in their day-to-day lives.”

Singapore Police ForceNegotiation Skills Course

“Yes. This has been one of the better strategic thinking courses. It helped me understand the importance of the approach.”

Nanyang PolytechnicStrategic Thinking Course

Read more reviews from our clientsVerified feedback from the organisations we have trained, with the course and date for each one.Read All Reviews

Our advantage

Why companies choose Knowles

Trusted by organisations across Indonesia and the region to deliver practical, high-impact training.

Broad course portfolio100+ practical courses across key business functions.
Private corporate deliveryOnly your team, your goals, your context.
Customisable programmesTailored to your industry, challenges and objectives.
Responsive supportA dedicated team from enquiry to delivery and beyond.
Practical, real-world sales learningTools and techniques you can apply immediately.
Regional experienceTrusted by organisations across Southeast Asia, including Indonesia.

Frequently asked questions

Questions decision-makers ask

Straightforward answers to common questions from HR, L&D and business leaders.

1What are the benefits of influence and persuasion training in sales?

It helps sales professionals structure conversations, understand buyer needs, communicate value, handle concerns and practise persuasive approaches in realistic situations.

2Can you customise the course for our sales team?

Yes. The course can be tailored to your industry, sales cycle, buyer types, team objectives and real customer scenarios.

3Do you offer onsite training in Indonesia?

Yes. We deliver at your office or a preferred location across Indonesia, including Jakarta, Surabaya, Bandung, Medan, Bekasi and Bali.

4What is the typical group size?

Programmes run with a minimum of 1 and a maximum of 25 participants, which keeps every session interactive and personalised.

5How long is a standard course?

The standard format is 2 full days, 9 a.m. to 5 p.m. We also run 3-day, 1-day, half-day, 90-minute and 60-minute versions.

6Can you deliver virtually?

Yes. We offer flexible delivery options, including onsite, virtual, or a blended approach, depending on your needs.

7What industries can use this sales course?

The course can be adapted for teams across industries where professionals need to influence customers, decision-makers or commercial stakeholders.

8Can the course use our real sales situations?

Yes. Real customer scenarios, objections and sales situations can be incorporated to make the learning more relevant.

9Do you provide course materials?

Every participant receives a learner’s guide, a course workbook, digital resources and handouts. We do not provide PowerPoint slides for this course.

10Will participants receive a certificate?

Yes. Each participant receives a Certificate of Completion from Knowles Training Institute.

11How far in advance should we book?

We recommend three to four weeks, which allows time for a needs discussion and customisation. We can often accommodate shorter timelines.

12Can you help us identify the right course?

Yes. Tell us your goals and challenges and we will recommend the most suitable programme from our portfolio.

13Do you offer multi-course or annual training plans?

Yes. We build annual learning roadmaps and multi-course programmes, with preferential rates for larger commitments.

14What is the investment for a corporate programme?

Fees depend on the course, number of participants and delivery mode. Contact us for a customised proposal based on your specific needs.

15Are there any government funding options?

Funding schemes vary by programme and eligibility. We can advise on what may apply to your organisation in Indonesia.

16What will participants practise during the course?

Participants practise questioning, listening, value communication, objection handling, negotiation and follow-up through realistic exercises.

17Can we include our own case studies or examples?

Yes. Using your real scenarios makes the learning far more relevant, and we actively encourage it.

18Do you conduct a training needs analysis?

Yes. We can run a short needs analysis before the programme to sharpen the objectives and tailor the content.

19How do we get started?

Send us an enquiry with your sales goals, team size and preferred dates, and we will respond with a tailored proposal.

20Who can we speak to for a detailed proposal?

Contact our corporate training team at [email protected] and we will arrange a discussion.

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Our Indonesia presence

Available across Indonesia

We deliver private corporate training throughout Indonesia — onsite at your office, virtually, or at an arranged venue.

Onsiteat your officeVirtualonline deliveryArranged venueat a hotel or training centre
SUMATRAKALIMANTANSULAWESIJAVAINDONESIAMedanJakartaBandungSemarangSurabayaMakassar

Key citiesWe deliver training in major cities across Indonesia, including:
JakartaCapital city, business hub
SurabayaEast Java, major business centre
BandungInnovation and education hub
MedanSumatra, key industrial hub
SemarangCentral Java, growing business community
MakassarSulawesi, strategic regional hub
And many other cities across IndonesiaContact us to discuss your preferred location.

How it works

From first enquiry to live delivery

A simple, proven process to get your team the training they need.

1Share your needTell us about your team, your goals and the challenges you want to address.
2Align scopeWe’ll discuss your requirements and tailor the course content, duration and delivery mode.
3Confirm proposalReceive a detailed proposal with training objectives, outline, logistics and investment.
4Deliver trainingWe deliver engaging, practical training onsite, virtually or at an arranged venue.
5Review outcomesWe gather feedback, measure results and discuss next steps to support your development.

Ready to get started?

Build stronger sales influence and persuasion capability in Indonesia

Get a tailored proposal for your sales training needs. Our team will advise on the best solution for your goals, timeline and budget.

  • No obligation
  • Tailored to your needs
  • Response within 1 working day

Get in touch

Get in touch

Tell us about your training needs and our team will get back to you within 1 working day.

Consent

Your information is secure and will only be used to respond to your enquiry.

Why get in touch?

Response within 1 working dayOur team will get back to you quickly with tailored advice.
Tailored training adviceWe’ll help you find the right course, duration and delivery option for your team.
Private corporate trainingAll training is tailored to your organisation, team and objectives.
Full support for Indonesia deliveryWe can deliver training at your office, virtually or at an arranged venue across Indonesia.
“Better People
A Stronger Indonesia.”

Knowles Training Institute · Indonesia