Knowles Training Institute  •  Indonesia

Aspect-Based Sentiment Analysis: Going Beyond Polarity Course in Indonesia

Practical, private corporate training that helps teams analyse customer feedback at the aspect level and turn detailed sentiment insights into better decisions.

  • Build analytical capability
  • Turn feedback into insight
  • Delivered in Indonesia

“Better People
A Stronger Indonesia”

Best forTeams & organisations
Duration2 days (flexible)
Group size1 – 25 participants
DeliveryOnsite, virtual or venue
CustomisableTailored to your needs

Private corporate trainingOnly your team, your goals
Practical applicationTools you can use immediately
Indonesia deliveryNationwide, major cities
Multi-duration optionsFrom 60 minutes to 3 days

Course at a glance

Course in a nutshell

A clear overview to help you quickly assess if this course is the right fit for your team.

Course name Aspect-Based Sentiment Analysis: Going Beyond Polarity Course in Indonesia
Primary capability Build practical capability to identify aspects, interpret sentiment and turn detailed feedback into actionable insight
Best for Managers, analysts, customer experience teams, marketers, researchers and decision-makers
Level Foundation to Intermediate (customisable)
Delivery modes Onsite in Indonesia, virtual or at an arranged venue
Standard duration 2 full days, 9 a.m. to 5 p.m.
Other durations 3 days, 1 day, half day, 90 minutes or 60 minutes
Group size Minimum 1 – Maximum 25 participants
Group type Private corporate groups only
Customisation Fully customisable to your context and objectives
Certificate Certificate of Completion (Knowles Training Institute)

Quick facts

Key highlights at a glance.

Practical, real-world analysisMethods and workflows you can apply to real feedback
Designed for Indonesian organisationsRelevant examples, practical exercises and local delivery
Flexible delivery and durationTailored to your team’s needs
Trusted corporate trainingDelivered for organisations across Indonesia and the region
Group discounts availableUp to 40% for larger teams
Delivered across IndonesiaJakarta, Surabaya, Bandung, Medan and beyond
“Practical training. Real results.
A stronger Indonesia.”

What is the course

What is the Aspect-Based Sentiment Analysis: Going Beyond Polarity programme?

A practical, outcome-focused programme that helps teams move beyond overall positive or negative ratings and examine sentiment towards specific aspects of a product, service or experience.

The programme equips participants with a structured approach to identify aspects and opinion targets, interpret aspect-level sentiment, handle context and ambiguity, evaluate outputs and communicate findings for business decisions.

UnderstandCore ABSA concepts, terminology and best practices

ApplyAspect extraction, sentiment analysis and evaluation in real situations

Act on insightTurn granular sentiment findings into useful business actions

Is this right for your team

Is this built for your team?

This course is designed for teams that need more detail than a single overall sentiment score can provide. Here’s a quick guide to help you decide.

Ideal for teams who:
  • Need to understand what customers like or dislike about specific product or service aspects
  • Want a private, tailored learning experience using relevant feedback examples
  • Need practical ABSA methods that can be applied to Indonesian customer and stakeholder feedback
  • Want structured analysis, evaluation and clearer insight for decision-making
Another course may be better if:
  • You need a public, open-enrolment course rather than private team learning
  • You need advanced model engineering, coding or specialist certification rather than applied analysis
  • Your immediate need is basic sentiment-analysis awareness rather than aspect-level analysis
  • You are primarily looking for a data-science implementation or consultancy engagement rather than training

?Not sure this is the right course?Talk to our team for a quick, no-obligation discussion. We’ll help you find the best solution for your goals.Request a Consultation Customised Training

Real business impact

Which workplace issues does this course fix?

Move from broad sentiment scores to specific, decision-ready insight. This course addresses common challenges teams face when analysing detailed feedback.

Over-reliance on overall sentimentMove beyond one positive/negative label by analysing sentiment attached to individual aspects.
Unclear customer pain pointsIdentify which product, service or experience attributes are driving positive or negative reactions.
Missed context and nuanceRecognise how context, negation, intensifiers and phrasing can change the meaning of sentiment.
Mixed or conflicting opinionsSeparate different sentiments expressed about different aspects within the same review or comment.
Inconsistent aspect definitionsCreate clearer aspect terms and categories so analysis is more consistent across datasets and teams.
Weak insight-to-action linksTranslate aspect-level findings into priorities for product, service, customer experience and marketing teams.

Tangible results

What outcomes will participants achieve?

Practical learning. Better granularity. Participants leave with a structured approach for turning detailed feedback into clearer sentiment insight.

Stronger ABSA capabilityUnderstand the core concepts, workflow and terminology used in aspect-based sentiment analysis.
More precise insightSeparate sentiment about individual aspects instead of relying only on an overall polarity label.
Better interpretationUnderstand how context and wording affect aspect-level sentiment.
Actionable prioritiesIdentify recurring strengths, pain points and improvement opportunities across customer or stakeholder feedback.
A more confident analysis teamBuild practical confidence in analysing, evaluating and communicating aspect-level sentiment findings.

Course objectives

By the end of this course, participants will be able to:

  1. Explain the purpose, workflow and business value of aspect-based sentiment analysis
  2. Understand how aspect-level sentiment differs from overall polarity
  3. Identify aspect terms, opinion targets and useful aspect categories in feedback
  4. Analyse sentiment while considering context, negation, intensifiers and mixed opinions
  5. Recognise explicit and implicit aspects in customer and stakeholder language
  6. Apply a structured process for preparing and analysing aspect-level sentiment data
  7. Interpret aspect-level outputs and identify meaningful patterns
  8. Evaluate analysis quality using appropriate measures and error-analysis techniques
  9. Diagnose common sources of misclassification and ambiguous results
  10. Communicate findings clearly to technical and non-technical stakeholders
  11. Translate aspect-level sentiment patterns into business priorities
  12. Apply a structured process for preparing, analysing and communicating aspect-level sentiment findings

A practical, step-by-step approach

The 2-day learning journey

A structured, hands-on journey designed to build the ABSA foundation, practise analysis and turn detailed sentiment findings into practical decisions.

1FrameUnderstand how aspect-level sentiment differs from overall polarity and where it creates value.
2IdentifyExamine feedback examples to identify aspects, opinion targets and common sources of ambiguity.
3PractiseApply tools and techniques through guided exercises.
4InterpretAnalyse realistic reviews and comments, including negation, mixed sentiment and implicit aspects.
5ActCreate a practical workflow and action plan for applying ABSA findings after the course.

Detailed and practical

Inside the curriculum

Eight focused modules combining expert insight, practical analysis methods and real-world application.

1ABSA Foundations and WorkflowUnderstand aspect-based sentiment analysis, its workflow and how it differs from document-level polarity.
5Aspect Terms and CategoriesIdentify explicit aspects, opinion targets and useful aspect-category structures.
2Context, Opinion and PolarityUnderstand how context connects opinions to aspects and how aspect polarity differs from overall sentiment.
6Aspect-Level Sentiment ClassificationClassify sentiment for individual aspects and interpret positive, negative and neutral expressions.
3Negation, Intensifiers and Mixed SentimentHandle phrases where negation, emphasis or multiple opinions change the sentiment signal.
7Implicit and Contextual AspectsRecognise aspects that are implied rather than directly named and use context to interpret them.
4Evaluation and Error AnalysisAssess model or annotation outputs, investigate errors and identify recurring ambiguity.
8From Sentiment Insight to ActionTurning aspect-level findings into priorities, recommendations and next steps

?Need this tailored to your team?We can customise the content, examples and activities to match your industry, challenges and objectives.Request a Consultation Customised Training

How the learning happens

How the learning happens

An engaging, practical learning experience designed to help your team analyse detailed feedback with confidence.

Interactive facilitationEngaging sessions led by experienced facilitators using discussion, activities and relevant feedback examples.
Real-work scenariosApply concepts to relevant Indonesia workplace situations and industry examples.
Guided practiceHands-on exercises for aspect identification, sentiment interpretation, evaluation and insight communication.
Group discussionCompare interpretations, discuss ambiguous language and learn from different business perspectives.
Action planningTurn aspect-level findings into practical next steps for customer experience, product, service or marketing teams.

Where these skills show up at work

Where these skills show up at work

Practical ABSA skills that can support better decisions across customer and stakeholder-facing work.

Customer experience analysisIdentify which experience attributes generate positive or negative customer reactions.
Voice-of-customer insightAnalyse comments and reviews to understand what customers and stakeholders value or dislike.
Product and service improvementPrioritise aspects associated with recurring complaints, praise or mixed sentiment.
Marketing and campaign feedbackSeparate sentiment towards campaign, brand, offer or message attributes to sharpen interpretation.
Management reportingCommunicate granular sentiment patterns clearly so decision-makers can act on the right issues.
Analytics and insight workflowsIntegrate aspect-level sentiment outputs into wider customer, market or text-analytics workflows.

Who should join?

Who should join?

Designed for professionals who work with customer, market, product, service or stakeholder feedback and want more precise sentiment insight.

Minimum1 participantIdeal for individuals and small teams.
Maximum25 participantsKeeps the experience interactive and personalised.
ExecutivesCEOs, Directors, Senior Leaders
ManagersDepartment and Functional Managers
Customer Experience & Marketing LeadsCX, Marketing and Service Team Leads
Data & Analytics ProfessionalsData & Analytics Professionals and Programme Coordinators
Researchers & Insight SpecialistsResearchers & Insight Specialists and Secretaries
Product & Operations TeamsProfessionals using customer or stakeholder feedback

Entry point and experience level

Entry point and experience level

A flexible programme that welcomes participants with different levels of analytical experience and can be tailored to the team’s data and business context.

No formal prerequisitesOpen to participants who work with feedback, text or business insight; no specific academic or programming requirement is assumed.
Foundation to intermediate levelDesigned for foundation to intermediate practitioners who want a practical understanding of aspect-level sentiment analysis.
Suitable for cross-functional teamsBrings together business, CX, marketing, research and analytics participants; advanced groups can receive deeper technical customisation.

Course agenda

Your two-day agenda

A practical and engaging two-day programme that moves from ABSA foundations through guided analysis, evaluation and workplace application.

Day 1 – Building the ABSA FoundationCore concepts, terminology and guided analysis
09:00 – 10:30Welcome, introductions and course overviewBusiness context for aspect-level sentiment analysis
10:30 – 12:00Module 1: ABSA Foundations and WorkflowPurpose, workflow, use cases and aspect-level sentiment
12:00 – 13:00Lunch break
13:00 – 14:30Module 2: Context, Opinion and PolarityLinking opinions to aspects and reading polarity
14:30 – 15:45Module 3: Negation, Intensifiers and Mixed SentimentHandling nuance, multiple opinions and conflicts
15:45 – 17:00Module 4: Evaluation and Error AnalysisAssessing quality and diagnosing errors

Day 2 – From Analysis to ActionApplying learning to real business situations
09:00 – 10:30Module 5: Aspect Terms and CategoriesFinding aspects, opinion targets and categories
10:30 – 12:00Module 6: Aspect-Level Sentiment ClassificationClassifying sentiment for individual aspects
12:00 – 13:00Lunch break
13:00 – 14:30Module 7: Implicit and Contextual AspectsRecognising implied aspects using context
14:30 – 15:45Module 8: Addressing Gaps & Best PracticesClose capability gaps and apply best practice
15:45 – 17:00Action planning and next stepsPersonal and organisational application commitments

Delivery options

Flexible delivery, customisation and facilitation

Choose the delivery option that works best for your team. The course can be tailored to your organisation, feedback sources and business objectives.

Onsite deliveryAt your premises

We deliver the course at your office or preferred location across Indonesia, using relevant feedback examples where appropriate.

Virtual deliveryLive online, anywhere

An interactive virtual experience delivered via a secure platform, with practical exercises and guided discussion.

Arranged venueWe handle the logistics

Prefer an external venue? We can arrange a professional training venue in major cities across Indonesia.

Tailored facilitationBuilt around your needs

We customise examples, exercises and analysis scenarios to reflect your industry, data context, business goals and participant experience.

?Need something built entirely around your organisation?We build customised programmes around your objectives, industry and team — from delivery to content.Customised Training Request a Consultation

Learning resources

What each participant takes away

High-quality resources to reinforce learning and support practical application after the course.

Learner’s guideA comprehensive guide with ABSA concepts, workflows, terminology and references.
Course workbookPractical exercises, analysis templates and worksheets to apply during and after the course.
Digital resourcesUseful checklists, analysis prompts and additional reading materials (where applicable).
Course handoutsKey models, worked examples and summaries for easy reference.
Certificate of completionA Certificate of Completion from Knowles Training Institute.

No PowerPoint slides providedTo encourage active participation and a richer learning experience, we do not provide PowerPoint slides for this course.

Pricing and investment

Pricing and investment

A practical investment in your team’s analytical capability. Group discounts are available for larger teams.

Lunch Talk1 – 2 hours$679.97USD

A focused session introducing ABSA concepts, use cases and key distinctions from overall polarity.

Half DayUp to 4 hours$259.97USD

Build core ABSA knowledge and practise interpreting aspect-level sentiment in a shorter format.

Most PopularFull Day1 day$419.97USD

Combine core concepts, guided exercises and practical analysis in a full-day format.

2 Day2 days$569.97USD

A comprehensive programme with deeper practice, evaluation, discussion and workplace application.

Request a customised quotationGet a tailored proposal for your team, including available group discounts.Request a Quotation Customised TrainingGroup discount availableup to 40%

Participant feedback

What participants are saying

Real feedback from professionals who have attended our corporate training programmes. Read more on our Knowles Training Institute Reviews page.

4,800+Professionals trained in Indonesia
4.8/5Average course rating
96%Would recommend to a colleague
300+Organisations have trained with us

“Trainer provided constructive feedback and advice based on his experience, making the lessons more hands-on and applicable. The trainer is open to engaging participants on a work level to discuss real-life challenges.”

Singapore Institute of Management Group LimitedBalanced Scorecard Course

“The trainer is good and teaches you to put the skills into practice. Everyone needs this tool to apply in their day-to-day lives.”

Singapore Police ForceNegotiation Skills Course

“Yes. This has been one of the better strategic thinking courses. It helped me understand the importance of the approach.”

Nanyang PolytechnicStrategic Thinking Course

Read more reviews from our clientsVerified feedback from the organisations we have trained, with the course and date for each one.Read All Reviews

Our advantage

Why companies choose Knowles

Trusted by organisations across Indonesia and the region to deliver practical, high-impact corporate training.

Broad course portfolio100+ practical courses across key business functions.
Private corporate deliveryOnly your team, your goals, your context.
Customisable programmesTailored to your industry, data context, challenges and objectives.
Responsive supportA dedicated team from enquiry to delivery and beyond.
Practical, real-world analysisPractical analysis methods and techniques you can apply immediately.
Regional experienceTrusted by organisations across Southeast Asia, including Indonesia.

Frequently asked questions

Questions decision-makers ask

Straightforward answers to common questions from HR, L&D and business leaders.

1What are the benefits of corporate training?

Aspect-based sentiment analysis examines sentiment towards specific aspects or attributes rather than assigning only one overall polarity to a piece of text.

2Can you customise the course for our organisation?

Yes. The course can be tailored to your industry, feedback sources, team objectives and real workplace challenges.

3Do you offer onsite training in Indonesia?

Yes. We deliver at your office or a preferred location across Indonesia, including Jakarta, Surabaya, Bandung, Medan, Bekasi and Bali.

4What is the typical group size?

Programmes run with a minimum of 1 and a maximum of 25 participants, which keeps sessions interactive and personalised.

5How long is a standard course?

The standard format is 2 full days, 9 a.m. to 5 p.m. We also run 3-day, 1-day, half-day, 90-minute and 60-minute versions.

6Can you deliver virtually?

Yes. We offer flexible delivery options, including onsite, virtual, or a blended approach, depending on your needs.

7What industries do you work with?

It can support many sectors that collect text feedback, including customer service, retail, hospitality, financial services, technology, healthcare, education and professional services.

8Are your trainers experienced practitioners?

No. The course is designed to be practical and accessible without requiring advanced programming. Deeper technical customisation can be discussed for specialist analytics teams.

9Do you provide course materials?

Every participant receives a learner’s guide, course workbook, digital resources and handouts. We do not provide PowerPoint slides for this course.

10Will participants receive a certificate?

Yes. Each participant receives a Certificate of Completion from Knowles Training Institute.

11How far in advance should we book?

We recommend three to four weeks, which allows time for a needs discussion and customisation. We can often accommodate shorter timelines.

12Can you help us identify the right course?

Yes. Tell us your goals, feedback sources and intended outcomes and we can recommend the most suitable programme from our portfolio.

13Do you offer multi-course or annual training plans?

Yes. We build annual learning roadmaps and multi-course programmes, with preferential rates for larger commitments.

14What is the investment for a corporate programme?

Fees depend on the course, number of participants and delivery mode. Contact us for a customised proposal based on your specific needs.

15Are there any government funding options?

Funding schemes vary by programme and eligibility. We can advise on what may apply to your organisation in Indonesia.

16What support do you provide after the training?

Participants leave with a practical action plan for applying the analysis approach back at work.

17Can we include our own case studies or examples?

Yes. Using your real reviews, comments or feedback examples can make the learning more relevant, subject to appropriate privacy and confidentiality controls.

18Do you conduct a training needs analysis?

Yes. Using your own reviews, comments or feedback examples can make the learning more relevant, subject to appropriate privacy and confidentiality controls.

19How do we get started?

Send us an enquiry with your goals, team size and preferred dates, and we will respond with a tailored proposal.

20Who can we speak to for a detailed proposal?

Contact our corporate training team at [email protected] and we will arrange a discussion.

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Our Indonesia presence

Available across Indonesia

We deliver private corporate training throughout Indonesia — onsite at your office, virtually, or at an arranged venue.

Onsiteat your officeVirtualonline deliveryArranged venueat a hotel or training centre
SUMATRAKALIMANTANSULAWESIJAVAINDONESIAMedanJakartaBandungSemarangSurabayaMakassar

Key citiesWe deliver training in major cities across Indonesia, including:
JakartaCapital city, business hub
SurabayaEast Java, major business centre
BandungInnovation and education hub
MedanSumatra, key industrial hub
SemarangCentral Java, growing business community
MakassarSulawesi, strategic regional hub
And many other cities across IndonesiaContact us to discuss your preferred location.

How it works

From first enquiry to live delivery

A simple, proven process to get your team the training they need.

1Share your needTell us about your team, your goals and the challenges you want to address.
2Align scopeWe’ll discuss your requirements and tailor the course content, duration and delivery mode.
3Confirm proposalReceive a detailed proposal with training objectives, outline, logistics and investment.
4Deliver trainingWe deliver engaging, practical training onsite, virtually or at an arranged venue.
5Review outcomesWe gather feedback, measure results and discuss next steps to support your development.

Ready to get started?

Build stronger, evidence-led customer insight in Indonesia

Get a tailored proposal for your corporate training needs. Our team will advise on the best solution for your goals, timeline and budget.

  • No obligation
  • Tailored to your needs
  • Response within 1 working day

Get in touch

Get in touch

Tell us about your training needs and our team will get back to you within 1 working day.

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Why get in touch?

Response within 1 working dayOur team will get back to you quickly with tailored advice.
Tailored training adviceWe’ll help you find the right course, duration and delivery option for your team.
Private corporate trainingAll training is tailored to your organisation, team and objectives.
Full support for Indonesia deliveryWe can deliver training at your office, virtually or at an arranged venue across Indonesia.
“Better People
A Stronger Indonesia.”

Knowles Training Institute · Indonesia